AI Insights · Timothy · July 2025
Top 5 Social Apps Performance in Kenya Q2 2025
Explore the performance trends of the top social apps in Kenya during Q2 2025, with insights from Sensor Tower's unified platform data.
In the second quarter of 2025, the top social apps in Kenya displayed varying trends in downloads, revenue, and active user engagement. This analysis, based on Sensor Tower's unified platform data, provides a snapshot of the performance of these apps.
TikTok Lite - Save Data & Fast from TikTok Pte. Ltd. saw a gradual increase in weekly revenue, reaching around $23.7K by the end of June. Downloads peaked in early April at approximately 146K, while active users demonstrated a steady climb, surpassing 8.8M by the quarter's end.
Facebook Lite from Meta Platforms, Inc. experienced a modest rise in revenue, closing the quarter at about $2.3K. Downloads fluctuated, peaking at 135K in mid-April, and active users remained stable, hovering around 7M.
Instagram Lite showed a slight increase in revenue, ending June with $2.9K. The app's downloads decreased initially but rebounded to 109K towards the end of June. Active users consistently grew, reaching over 4.6M.
BIBO - Friends, Chat, Call by Haflla HK Limited recorded a decline in revenue, finishing at $579. However, downloads increased steadily, peaking at 29K in the last week of June. Active users also rose, ending the quarter at nearly 70K.
SOYO: Meet & Chat Party, also from Haflla HK Limited, saw a decline in revenue, closing at $691. Weekly downloads fluctuated, with a high of 18K in early April, while active users remained stable, ending slightly above 65K.
For more detailed insights and data, visit Sensor Tower's platform.
